Versus Versace began in 1989, as the first diffusion line of Versace. It was created as a gift, from founder Gianni Versace to his little sister, Donatella. The line was given to Donatella to expres ... s her own individuality through, and model it on the rock-chic persona she was so fond of. For almost 15 years, Versus Versace had a strong presence in the fashion industry. It previewed in Milan in 1990, and each season’s collection since then boosted similar, eye-catching designs. From clothing to watches, eyewear and accessories, Versus burst out of the shadow of the larger Versace brand and made an impression with its own label.